ID Watchdog president Dan Mohan profiled by DailyVista

Dan Mohan, President and COO of ID Watchdog, was profiled recently by Daily Vista, an organization that connects corporate executives in the marketing and advertising industry. The following article appeared on the Daily Vista website:

Consumer identity solutions provider ID Watchdog ups Prez, COO
Consumer identity monitoring provider ID Watchdog Inc. announced the promotion of Daniel Mohan to the position of president and chief operating officer, according to the company.

Prior to joining the Denver-based company Mohan held business development, sales and marketing positions at various software companies including DataCert Inc., which provides legal software and services; Callidus Software, a provider of enterprise incentive management software and Trilogy Software, an enterprise business software and services provider.
Mohan holds a BS in accounting from Pennsylvania State University and an MBA from the University of Pennsylvania’s Wharton School of Business. He is also a former United States Air Force officer.

ID Watchdog is an identity monitoring program that detects theft and provides resolution for its customers. The company was developed to assist national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies and local attorneys general.

Mohan told DailyVista that his primary goals in the near term at ID Watchdog will be to successfully launch the company’s newest suite of “disruptive consumer-facing products,” while also continuing to build an innovative consumer brand.
Additionally, he hopes to execute ID Watchdog’s multi-channel sales strategy with global data aggregator Acxiom – which allows ID Watchdog to provide its customers with the best possible data monitoring and investigation services – while maintaining the company’s reputation for quality and personalized customer service.

“We intend to continue our successful efforts to form partnerships with businesses in spaces immediately ancillary to ours – banks, credit unions, insurance companies and the like – as well as with trade unions, affinity groups and other professional organizations,” Mohan said. “We’ve been experiencing success in the past year offering identity theft protection as an employee benefit – school districts offering ID Watchdog to teachers, administrators, employees and their families, as an example – and will look to broaden that opportunity to other industries.”

Mohan added that he will continue to assist with building brand awareness and working on brand positioning with “evangelism” and brand stewardship, which will be an important part of his job.

“We feel strongly that it’s every employee’s responsibility to become a brand champion, and strive to empower them to make positive contributions to the brand experience,” he

said. “We work hard to earn our customer’s trust every day, and provide them peace of mind that their most valuable asset – their identity – is in good hands.”

With identity theft now regarded as the fastest growing crime in America, Mohan said that it can have a truly devastating impact on the people it affects, and does not discriminate its victims.

“Everyone and anyone has the potential to be impacted. That said, we understand the demographics of our customer base and target audience well, and have a strong perspective on their media profile, digital habits, and thanks to our relationship with Acxiom, even their psychographics,” he said.

Our source also deferred to information from recent surveys, which report that 80 percent of Americans are concerned about identity theft, thanks to the media coverage that this type of crime gets regularly.

“Creating awareness of the issue isn’t our primary challenge,” Mohan said. “Our focus is on utilizing a broad array of vehicles, each with a well-defined role including traditional awareness and transactional television, print and radio, as well as online channels, social media and blogs to reach our target audience and effectively communicate ID Watchdog’s significant differentiators.”

Mohan said that ID Watchdog is in a fortunate position right now, seeing as its sole challenge in the near term will be to manage its rapid growth.

“We have invested in a scalable, secure technology infrastructure to meet the needs of our growing customer base, and our Founder and Chief Executive Officer, Daryl Yurek has surrounded himself with innovative, visionary leaders and has built the most effective, dedicated and results-oriented team that I’ve ever had the pleasure to be involved with, top to bottom,” he said.
While ID Watchdog predominantly handles its marketing in-house, Mohan said that the company does outsource projects to a “carefully selected team of trusted partners.” He said that the company currently works with Van Nuys, Calif.-based Icon Media Direct and Santa Monica, Calif.-based Mercury Media for media buying and campaign management.

“We always have our eye out for partners that share our passion for consumer advocacy and who can help us meet our objective of protecting people, their loved ones and the lives they’ve worked so hard to build, everyday,” Mohan said.
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